Luxury Swiss Watches: Milus & Aerowatch at Shoppers Stop

Mumbai, September 8, 2026: Shoppers Stop is strengthening its premium watch portfolio with the launch of Swiss watchmakers Milus and Aerowatch in India. The latest addition is part of the retailer’s ongoing premiumisation strategy and reflects the growing demand among Indian consumers for watches that combine heritage, craftsmanship and distinctive design.

Under the new rollout, Milus will be available exclusively through Shoppers Stop in India, while Aerowatch is entering the Indian market through a strategic partnership with the retailer. Aerowatch is expected to expand across key metropolitan markets as part of its India rollout.

The introduction of the two Swiss brands reinforces Shoppers Stop’s focus on bringing international brands and differentiated shopping experiences to Indian consumers.

Swiss Watchmaking Heritage Comes to Indian Consumers

The Indian premium watch segment has been witnessing increasing interest in products that offer more than functionality. For many consumers, watches have become an important expression of personal style, individuality and aspiration.

Shoppers Stop has been expanding its selection of premium international watch brands to cater to this changing preference. Its existing portfolio includes established names such as Baume & Mercier, Tissot, Victorinox and Roamer.

With Milus and Aerowatch joining the portfolio, customers will now have access to two Swiss watchmakers with distinct histories, design philosophies and horological expertise.

Shoppers Stop Focuses on Premiumisation

Commenting on the launch, Kavindra Mishra, Customer Care Associate, MD & CEO, Shoppers Stop, said the retailer is focused on curating a premium brand portfolio that aligns with the evolving aspirations of Indian consumers.

Mishra highlighted the growing appreciation for brands that bring together heritage, craftsmanship and distinctive design. According to him, the addition of Milus and Aerowatch strengthens Shoppers Stop’s premium global watch portfolio while giving Indian consumers access to Swiss watchmakers with unique identities and rich legacies.

The move comes as premium and luxury categories continue to gain importance within India’s evolving fashion and lifestyle retail landscape.

Milus Brings More Than a Century of Swiss Heritage

Founded in 1919 in Bienne, Switzerland, Milus brings more than 100 years of Swiss watchmaking heritage to the Indian market.

The brand combines traditional horological expertise with a contemporary design approach. Its collections include Snow Star, Archimèdes, LAB Series and TriRetrograde, offering consumers a variety of design-led timepieces.

In India, Milus is available exclusively with Shoppers Stop, with its watches being offered through select stores as well as the retailer’s online platform.

The brand’s combination of Swiss heritage and modern design is aimed at consumers looking for distinctive watches with a strong design identity.

Aerowatch Enters India Through Shoppers Stop Partnership

Swiss watchmaker Aerowatch is entering the Indian market through its strategic partnership with Shoppers Stop.

The brand brings its Swiss heritage and craftsmanship to a market where interest in Swiss watches and premium timepieces continues to grow. Its India expansion is expected to introduce Aerowatch’s collection to consumers who value Swiss precision, craftsmanship and traditional horological heritage.

The rollout is planned across key metropolitan markets, giving the brand an opportunity to establish a presence among India’s premium watch consumers.

Milus and Aerowatch Available Online and at Select Stores

Both Swiss watch brands are currently available online and at select Shoppers Stop locations.

The availability expands the retailer’s premium watch offering and gives consumers in key Indian markets access to international watchmakers alongside Shoppers Stop’s existing selection of premium global brands.

For the retailer, the launch represents another step in its strategy of expanding premium categories and introducing differentiated international brands to Indian shoppers.

Shoppers Stop’s Expanding Premium Retail Ecosystem

Established in 1991, Shoppers Stop is one of India’s leading premium retailers across fashion and beauty. The company operates department stores, premium home concept stores, specialty beauty stores, Intune stores and airport retail locations.

Its retail ecosystem includes more than 800 recognised and trusted brands, covering a wide range of fashion, beauty, lifestyle and related categories.

Shoppers Stop also operates the First Citizen Club, one of India’s long-running loyalty programmes, along with its Personal Shopper service designed to provide personalised shopping assistance.

The retailer’s omnichannel strategy combines physical stores with digital shopping channels, allowing customers to access its expanding brand portfolio through multiple touchpoints.

A Stronger Position in India’s Premium Watch Market

The launch of Milus and Aerowatch marks a significant addition to Shoppers Stop’s premium watch offering. By bringing Swiss brands with distinct histories and design approaches to India, the retailer is responding to consumers who increasingly seek authenticity, craftsmanship and individuality in premium products.

As the Indian premium retail market continues to evolve, Shoppers Stop’s expanded Swiss watch portfolio positions the retailer to cater to consumers looking for heritage-driven timepieces with contemporary appeal.