Bakingo Turns Sibling Rivalry into a Sweet Game of ‘Hisaab Barabar’ This Raksha Bandhan

New Delhi, August 25, 2026: This year, Bakingo is reviving the joy of engaging in a friendly rivalry that characterizes most sibling relationships with their latest campaign – ‘Hisaab Barabar with Bakingo’.

The campaign video takes a relatable insight about siblings and creates an exciting visual narrative using a game of Snakes and Ladders. The film begins with a girl engrossed in a mobile game which introduces the competitive spirit that often exists between siblings. Next, the scene changes into a celebration of Raksha Bandhan where siblings from Bakingo enjoy some delicious goodies received in a special Raksha Bandhan hamper with a game board inspired by Snakes and Ladders.

In this game, the experiences of many years and unsolved conflicts of sibling relationships were reflected. Always trying to outsmart others, brothers and sisters are on the lookout for stealing food, taking clothes without proper permission, and other actions including having arguments for years and long-held secrets. Among all the siblings, a long list of Hisaabs is kept.

Through the latest campaign, ‘Hisaab Barabar with Bakingo’, the company wants to portray Raksha Bandhan as the most auspicious time for paying off old Hisaabs.

Instead of following a regular storyline of gifting during the festive season, the campaign captures a game that everyone knows and the rivalry faced by the brothers during their growing years. The game of Snakes and Ladders signifies the ups and downs of the sibling relationship, which is full of playful rivalry, surprise twists, rare victories, and ultimately coming together.

The main concept of the campaign revolves around the idea of Bakingo being the sweetest way to settle scores. It could be about fulfilling an old promise or simply making your sibling’s day special.

The campaign culminates in Bakingo’s larger brand philosophy, ‘Never Stop Wishing’, reinforcing the thought that while siblings may never stop teasing, competing with or annoying each other, they never stop wishing for each other’s happiness.

Video Link: https://www.instagram.com/p/DcVMiSPpDyf/