Baazar Kolkata Hosts Historic Aerial Fashion Show

Kolkata, September 8, 2026: Kolkata witnessed a spectacular blend of fashion, entertainment and advanced technology as Baazar Kolkata hosted a grand live fashion show at Mini Times Square in Salt Lake Sector V. The event brought together celebrities, fashion enthusiasts and technology to create a vibrant celebration ahead of the festive season.

The highlight of the evening was the activation of Eastern India’s first 20 ft × 10 ft aerial LED screen, which added a futuristic visual element to the Kolkata skyline. The giant airborne LED display became a major attraction for the audience and transformed the outdoor venue into an immersive entertainment experience.

Fashion, Entertainment and Technology Come Together

The event was designed as more than a conventional fashion show, combining live fashion presentations with celebrity appearances, music, dazzling lights, drones and aerial entertainment.

The celebration captured the festive energy of Kolkata while showcasing how technology can be integrated into large-scale fashion and entertainment events. The aerial LED screen, in particular, offered audiences a distinctive visual spectacle and added a new dimension to the evening.

Speaking about the event, Umesh Sharma, Marketing Head, Baazar Kolkata, said the company was delighted to bring fashion, entertainment and technology together for the people of Kolkata.

According to Sharma, the objective was to create an experience that went beyond a traditional fashion show and reflected the energy and excitement surrounding the festive season. He highlighted the live fashion show, celebrity appearances and aerial LED screen activation as key elements of the celebration.

The event also reflected Baazar Kolkata’s focus on innovation and creating engaging experiences for its customers, underlining the brand’s festive campaign message: “Pujor Fashion Manei Baazar Kolkata.”

Tollywood Stars Add Glamour to the Celebration

The evening also featured popular Tollywood stars and movie starcasts who joined the celebrations to promote their upcoming films, including “Ghun Gaon,” “C/O A Journey,” and “Winkle Twinkle.”

Their presence added an extra layer of glamour to the event, attracting attention from both cinema and fashion enthusiasts.

The combination of celebrity appearances, fashion, music, lighting and cutting-edge aerial technology created a lively atmosphere at Mini Times Square and turned the event into a major entertainment spectacle.

A New-Age Celebration for Kolkata

The Baazar Kolkata event showcased the evolving relationship between fashion, retail, entertainment and technology. By combining a live fashion show with an aerial LED display and drone-based entertainment, the brand created a contemporary outdoor experience for Kolkata audiences.

The 20 ft × 10 ft aerial LED screen stood out as the centrepiece of the activation, offering a large-format visual display in the open skyline. The innovative format also demonstrated the growing use of immersive technology in experiential marketing and public events.

With the festive season approaching, the event provided Baazar Kolkata with an opportunity to connect its fashion offerings with the celebratory spirit of Kolkata.

About Baazar Kolkata

Baazar Kolkata has been operating in the value retail segment in Eastern India since 2002 and is among India’s leading value retail chains. The company focuses on providing quality products at affordable prices across fashion, lifestyle, home and daily utility categories.

Baazar Kolkata has received the Most Successful Value Retailer in East India recognition multiple times at the Images Retail Awards.

The company has more than 250 stores covering over 20 lakh sq. ft. of retail space across West Bengal, Uttar Pradesh, Bihar, Jharkhand, Tripura, Assam, Odisha, Telangana, Andhra Pradesh, Chhattisgarh and Uttarakhand.

Through its extensive retail network, Baazar Kolkata aims to make modern retail and affordable fashion accessible to consumers across India.

Conclusion

Baazar Kolkata’s latest activation brought together fashion, technology, cinema and festive entertainment in one spectacular evening at Salt Lake’s Mini Times Square. The introduction of Eastern India’s first 20 ft × 10 ft aerial LED screen added a distinctive technological element to the celebration, making the event a memorable visual experience for Kolkata audiences.

The event also reinforced Baazar Kolkata’s positioning as a value retail brand that continues to experiment with innovative ways of engaging customers, particularly during the festive season.